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23/11/2010

apple vs apples vs apple vs apple ends!




There doesn’t really need to be an excuse to talk about The Beatles but it’s worth having one anyway. With the full catalogue licensed for itunes and John Lennon’s solo material on Spotify for the first time ever, this can truly be said to be the week that the band went digital. The most coveted discography worldwide was the subject of over seven years of litigation until last Tuesday, when it finally drifted down the 320kbps river and into the expansive online sea, never to be seen again.

The periodic media, fan and industry probing which somehow went on for years- and led even the ever-indifferent Ringo Starr to suggest that he gave a little more than a shit about something; anything, (“particularly glad to no longer be asked” apparently) for once wasn’t asking anything, and out came the press release.
The Beatles sold 450,000 albums and 2 million individual songs in the first week, although perhaps more impressively, all 17 albums, which were released at once made the top 100 albums on itunes.

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